The Internet assumes a vital role in today’s world, not limited to efficient exchange of information and entertainment, but further, it has become the backbone of several governmental and educational organizations. Individuals and institutions employ the Internet to facilitate daily operations and bring about change. Today; discarding the use of the Internet is no longer a possibility for adults or younger people.

However, the Internet encompasses a darker side, one that can be disturbing and worrisome, individuals, particularly adolescents and children are vulnerable to manipulation and exploitation as they spend longer hours surfing the Internet, chatting, exchanging information and making new friends. Added to that are their limited experience in life, love to explore and venture which combined together; can make them especially fragile to various forms of hazards present on the Internet; among them are exploitation, sexual abuse, bully and human trafficking.

The virtual world does not differ drastically from the real world. It is equally important for children to obtain the knowledge necessary to understand the hazards surrounding them, how to protect themselves and what is the correct conduct to assume in critical situations. This is highlighted with the presence of an ever widening knowledge gap between parents and children in regards to the Internet and its implementations, frail child protection regulations, mechanisms and penalties for offenders.

The “Smart and More” program was founded following years of intensive studies conducted by the “Be-Free” and is dedicated to addressing different aspects that contribute to child and adolescent safety over the Internet.

•  To empower children and adolescents with essential protection skills needed on the Internet.
•  To disseminate information and raise awareness among caretakers and individuals working with children on the dangers inherited in modern technology and ways through which they are able to provide protection to children and adolescents.
•  To lobby legislative and legal institutions to enact new laws; keeping pace with the emerging hazards, to contribute to the protection of children and adolescents, in addition to establishment of strict penalties for offenders.
• To lobby institutions that provide Internet and telecommunication services, to provide safer services for children and adolescents.
• To venture in joint actions and cooperation with international organizations concerned with children and adolescents protection on the Internet.

• Each person respects himself and respect others.
• The opinion of every person is respected and the opinions of others too.
• Learning from differences.
• Identifying the common grounds and building on them.
• Start conversations with the best in the other.
• Empathy with others and respect their feelings.
• Wishing for the other what we wish for ourselves.
• Developing the society together.
• Tolerance is a value that we adopt in life.

• The international conference on "Effective Strategies to Protect Children from Sexual Abuse and Trafficking on the Internet" in 2009; under the auspices and the presence of the Special Rapporteur to the United Nations concerned with child trafficking and prostitution. The conference was the first event dedicated to the subject of child protection on the Internet in the region.
• A comprehensive training manual containing interactive activities that contributes to effective training of children on protection skills and safe surfing in a fun and enjoyable atmosphere.
• Publishing of the booklet "I am a Strong, Smart and Safe Young Person/ youngster on the Internet". The booklet includes the most essential protection skills for youth on the Internet.
• A series of interactive workshops for children and adolescents to communicate concepts and mechanics of protection over the Internet.
• Launching joint effort with telecommunication companies and international organizations active in the field of child protection on the Internet.
  

The "Smart and More" program is aimed at children and adolescents as well as parents and caretakers. It also deals with media institutions, governmental and non-governmental organizations that can be influential in setting and developing strategies and mechanisms to render the Internet a safer place for children and adolescents.

The program administers interactive forums and workshops for children and adolescents in addition to parents and educators. The activities conduced under the umbrella of the “Smart and More” program focus on raising awareness and fostering protection skills. Further, it conducts various studies, specialized researches, on field studies and disseminates its findings in local and international conferences.
The “Smart and More” program also launches and manages awareness campaigns at a local and a regional level; benefiting from the latest technologies in media and communication. The program also publishes brochures articles and other publications.

The "Be-Free" provides specialized training for professionals in both Arabic and English on all matters related to child protection on the Internet, which includes the development of protection strategic plans and their implementation mechanisms. The program also provides comprehensive Train the Trainer programs.