Children's vulnerability towards abuse in its various forms (Physical, emotional, sexual or neglect) is increased over others. Most children are exposed to one or more forms of abuse during the course of their lives. Some are severe and bare serious consequences like administered negligence, physical or emotional abuse by members of close family, while other forms of abuse may be inflected by relatives or strangers.

Such acts take place at early years of a person's life, while ones childhood is the time where a sound and strong character defining foundation is to be laid. It is a time where one molds his personality to be outgoing, optimistic and able to triumph over challenges and difficulties that may cross his path in the years to come, encompassing his human, social and emotional dimensions.  "I am a strong, smart and safe child" program was commenced following the launch of the "Be-Free" program on year 2002 under the High Commissioner for Human Rights Mrs. Marry Robinson.

• To empower children; through providing them with fundamental protection skills.
• To constructively participate in building children's personalities in order to enable them to lead their lives with determination, hard work and optimism.
• To introduce the culture of leading lives by codes of human concepts and refined values to the children and persons in regular interaction with them. Further, to encourage them to take present decisions and plan their future taking such concepts and values into account.
• To embed and develop essential life skills within children and their caretakers, examples of that include: self- assurance, problem solving skills, positive thinking, critical thinking and respecting differences.
• To raise the awareness level of institutions that work with children with a special emphasis on educational institutions; in order to communicate the importance of mainstreaming concepts of protection and essential life skills into their educational systems . 
• To establish a societal culture that lays strong emphasis on child protection and child's personality construction.

• Children between the ages 4 and 12 years.
• Parents.
• Caretakers and specialists.
• The entire society, however, a special interest is made towards institutions that work with children 

• Interactive and enjoyable workshops for children designed to suit the needs of their age group and devised to bring out their strengths. 
• Seminars, workshops and lectures aimed at parents and caretakers.
• Specialized researches and studies.  
• Organizing and participating in relevant forums and conferences on both national and international levels. 
• Launching and administering campaigns with the intent of raising societal awareness level and exploiting high end media technology to arrive at that end.
• Instituting and disseminating the culture of child protection from abuse and neglect through short films, booklets and more.